SEASON OF LOVE SONG 14th

For the 14th edition of Season of Love Song, the concept was inspired by a Monopoly-style game board, filled with hidden mini-games embedded within the layout. The key visual was designed as the game board itself, with each mini-game developed as its own visual element. The central character of the concert—the sheep—was integrated as a core element throughout the design.

Key Visual

Colorful Monopoly board game with pink background, featuring game pieces shaped like sheep, money, and chance cards. The game is set for Sols 14th Monopoly, with various game tokens, cards, and money scattered around.
Collection of colorful board game and puzzle cards, including Mystery Card, Lucky Draw, Wheel Lucky, Bingo Game, Chess Game, Snake Ladder, Yu-Gi-Oh! Card, Maze Game, X O Game, Slot Machine, Dress Me Up, Jigsaw Puzzle, and three Monopoly bills and tokens on a black background.

Each game element was also designed to function as a real activation within the concert, allowing the visuals to translate seamlessly into physical experiences. The asset system was created to be flexible and comprehensive, enabling the event team to freely explore and build decorations and activations without limitation, while maintaining a cohesive visual identity across the entire event.

Three colorful board game boxes titled 'Season of Love Song' decorated with pink, yellow, and green elements, featuring game components like cards, dice, and tokens.
Colorful Monopoly game board with pink background, game pieces, cards, and tokens, celebrating the 14th anniversary.