AMARIN MILLION THANKS CAMPAIGN

The Amarin Million Thanks Campaign marked a farewell moment before the mall’s renovation. The key visual was created using illustrations that reflect the many activities within the space, while subtly referencing the mall’s original architectural elements to honor its heritage.

Branding Identity

Illustration celebrating customer appreciation with diverse people engaging in various activities, including shopping, eating, and taking photos, with the central text 'Amarin Million Thanks' and colorful background elements.
A colorful illustration of people shopping and celebrating an sale event, with signs reading 'SALE,' 'THANKS,' and 'SEE YOU SOON,' various shopping items, and a person DJing.

The illustrations and visual elements were designed for flexible use beyond the key visual, extending into decorations, signage, and wayfinding throughout the renovation period—creating a seamless and consistent experience across the site.

Collection of colorful stickers and signs with various phrases including "the cook," "thank you," "BIG DEAL!" "thanks!" "Amarin Brand Sale," "Street food on 4th floor," "4th floor," and directional arrows, set against a bright yellow-green background.
Smartphone displaying an advertisement for a clearance sale at Amarin shopping mall, with colorful graphics and shoppers.