AJINN CAFE

Ajinn is a sanctuary café inspired by the Pali-Sanskrit meaning of habitual or natural state. Rooted in Thai herbal wisdom, the brand reimagines traditional remedies through a modern, minimalist lens. Creating a calm space where wellness, taste, and culture come together.

Branding Identity

Close-up of a textured surface with an embossed logo or design in the center.
A dark-colored box with the word 'AJINN' written on it and a gold decorative emblem or token placed on the left side of the box.

The visual identity balances heritage and modernity, drawing from Sanskrit forms, natural textures, and restrained typography. A muted palette, tactile materials, and warm, intentional imagery reflect Ajinn’s philosophy of quiet refinement. Where every detail is designed to feel natural, thoughtful, and timeless.

A yellow paper coffee cup with a plastic lid reading 'AJINN' on a dark surface, with a cookie nearby and a wooden object casting shadows.
Green shopping bag with black text and brown handles on black background.