26 EXPRESS

26 Express is a modern Chinese fusion restaurant driven by speed and flavor. Under the tagline “Heavenly Bites, Express Delight,” the brand takes inspiration from Journey to the West as a metaphor for the journey of Asian cuisine—reflecting food that travels fast, tastes bold, and satisfies instantly.

Branding Identity

A light blue cylindrical container with a matching lid, labeled 'SAMIDORI' and 'DOPAMYNE' with Japanese characters, on a white background.
A white tote bag with green text and illustrations resting on a pink bench.

The visual identity combines Eastern-inspired colors and illustrations with Western typography and modern design direction, creating a balanced, contemporary image. The result is a brand that feels energetic, approachable, and true to what a modern Chinese restaurant should be.

Hand holding a pink and white Asian-themed takeout box with chopsticks inside, featuring illustrations of warriors and mythical creatures.
A white rectangular container with a green label reading 'Heavenly Bites Express Delights 26 Express,' featuring a pink illustration of a reclining figure and a dog, with Chinese characters above the number 26.